Job Responsibilities
- Website Analysis: Evaluate and audit website content, structure, and external link profiles to identify areas of improvement.
- Keyword Research: Conduct comprehensive keyword research to identify profitable keywords and eliminate ineffective ones.
- On-Page SEO: Optimize website content including titles, meta descriptions, header tags, and more to align with SEO best practices.
- Link Building: Develop and implement effective link-building strategies to acquire high-quality backlinks.
- Content Strategy: Collaborate with the content team to ensure SEO-friendly content aligns with our overall SEO strategy.
- Technical SEO: Ensure the website is optimized for search engine crawling and indexing, including XML sitemap submission, robots.txt optimization, and addressing any crawl errors.
- Reporting & Analytics: Monitor, track, and report on SEO metrics, including organic traffic, ranking positions, and conversion rates.
- SEO Tools: Familiarize and utilize various SEO tools (like SEMrush, Ahrefs, Moz) for analysis and strategy formulation.
- Stay Updated: Stay updated with industry trends, best practices, and algorithm updates to ensure our SEO strategy remains forward-thinking.
Job Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Strong understanding of SEO tools such as Google Analytics, Google Search Console, and keyword research tools.
- Excellent analytical, organizational, and time management skills.
- Strong written and verbal communication skills.
- Familiarity with various content management systems (e.g., WordPress, etc.)
- Basic understanding of HTML, CSS, and JavaScript.
- Ability to stay updated with the fast-paced evolution of SEO and digital marketing trends.